An important element of representing a brand is consistent use of its trademark. Be sure to look at our branding guidelines to learn how to use the Trusted Choice logo appropriately as many situations call for different treatments and spacing requirements.
FAQWHAT IS TRUSTED CHOICE?Trusted Choice is the national marketing brand created exclusively for Big I members to help consumers understand the value that an independent agent offers: choice, customization and advocacy. Designed to help agents compete against companies with deep advertising pockets, it's benefits are available exclusively to members. As an independent agent you bring something special to the table. Something unique and valuable. You know that. We know that. But consumers need help understanding that difference. WHAT ARE THE BENEFITS? MY AGENCY HAS ITS OWN BRAND, WHY SHOULD I ADD TRUSTED CHOICE?Great! Trusted Choice is not designed to take the place of your own agency branding efforts or advertising but should work in conjunction with it. Unlike an association logo, which merely connotes membership in an organization, think of the Trusted Choice logo as a seal of approval. Flying the Trusted Choice logo positions you as a premiere agent and conveys a level of integrity, trust, and expertise.
WHERE CAN I FIND THE LOGO? WHERE CAN I FIND MY USER ID AND PASSWORD FOR THE WEBSITE?Your User ID and Password can be found in your confirmation email that was sent to the principals e-mail address upon registration. For a copy of your e-mail confirmation, please e-mail iiak@iiak.org
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